GUY
COFFEY.
Clarity. Outcomes. Real Sustainable Growth.
Franchising
Not Your
Average Advisor.
With over 20 years in franchising — from co-founding the Frenchies franchise system to scaling fitness franchises — Guy has a deep love of entrepreneurial pursuits and the people who chase them.
Driven by his passion for helping entrepreneurs achieve a life they love — where family, fitness, and personal growth thrive alongside business success, Guy is dedicated to guiding others through the challenges and opportunities of franchising and entrepreneurship.
"I'm on a mission to make the world a better place by helping people and brands win in business."
Three Ways to
Work With Guy.
The Podcast
Tune in to The Franchise Scale Up Show, where Guy and his guests share real-world insights and valuable tips to help you succeed in franchising.
Watch or Listen
The Newsletter
Check out Guy's latest newsletter on LinkedIn, where he shares insights and experiences to help readers thrive in business and in life.
Connect
Brand Advisory & Executive Coaching
Looking to elevate your brand or growth strategy? Guy offers personalized brand advisory and executive coaching to help you scale with clarity, confidence, and real sustainable outcomes. Book a Filter the Noise Call to get started.
Book a CallThe Scale-Up
Program.
The Scale-Up Coaching Program is a high-impact, 3-month experience designed for entrepreneurs who are either seriously considering growth through franchising or are already franchising and want to accelerate.
FTN (Filter the Noise) Call
A powerful 1:1 onboarding session — a deep, clarity-creating conversation you won't find anywhere else.
Weekly Group Sessions
Meet weekly inside a curated group built to sharpen your focus, strengthen your strategy, and keep you fully accountable.
Clarity & Expert Guidance
If you want to scale faster, with confidentiality, clarity, and expert guidance, this is the move.
It begins with a powerful 1:1 onboarding session, including the signature FTN (Filter the Noise) Call — a deep, clarity-creating conversation you won't find anywhere else.
From there, you'll meet weekly inside a curated group setting built to sharpen your focus, strengthen your strategy, and keep you fully accountable.
This program gives you the direction and the momentum to get there. It's easy to get started.
Schedule a Filter the Noise CallBook a call and let's get to work.
Are you a franchise operator, franchisor, or mission-driven founder with a story worth sharing? Apply to get featured on The Franchise Scale-Up Show.
Get Featured on the ShowReal Talk.
Real Results.
Every week, Guy and his guests share real-world insights on franchising, sustainable business growth, and the strategies that serious operators actually use.
Ready for Real
Sustainable Growth?
Book a call. Let's get to work.