GUY
COFFEY.
Clarity. Outcomes. Real Sustainable Growth.
Franchising
Not Your
Average Advisor.
With over 20 years in franchising — from co-founding the Frenchies franchise system to scaling fitness franchises — Guy has a deep love of entrepreneurial pursuits and the people who chase them.
Driven by his passion for helping entrepreneurs achieve a life they love — where family, fitness, and personal growth thrive alongside business success, Guy is dedicated to guiding others through the challenges and opportunities of franchising and entrepreneurship.
"I'm on a mission to make the world a better place by helping people and brands win in business."
Three Ways to
Work With Guy.
The Podcast
Tune in to The Franchise Scale Up Show, where Guy and his guests share real-world insights and valuable tips to help you succeed in franchising.
Watch or Listen
The Newsletter
Check out Guy's latest newsletter on LinkedIn, where he shares insights and experiences to help readers thrive in business and in life.
Connect
Brand Advisory & Executive Coaching
Looking to elevate your brand or growth strategy? Guy offers personalized brand advisory and executive coaching to help you scale with clarity, confidence, and real sustainable outcomes. Book a Filter the Noise Call to get started.
Book a CallThe Franchise Growth
Assessment.
A focused, 30-day engagement for franchisors evaluating what it will take to scale — a clear, evidence-based picture of what's working, where you're exposed, and what to prioritize first.
Deep-Dive Discovery
A firsthand review of your systems and operations — leadership, franchise sales, legal and compliance, financials, marketing, and more.
The Assessment Report
A formal report on your strengths, risks, and opportunities — benchmarked against industry standards, with every recommendation sequenced by priority.
Working Session & Roadmap
A live working session to walk through every finding and align on a clear roadmap for what's next.
Every engagement begins with the signature Filter the Noise Call — a clarity-creating conversation to confirm it's the right fit before moving forward.
It's not a report that sits in a drawer. Every recommendation is sequenced by priority, so you know exactly what to tackle first — and what can wait.
It's a meaningful investment — and if you move forward into ongoing advisory work afterward, it carries forward into that engagement.
Schedule a Filter the Noise CallStart with a conversation. Let's get to work.
Are you a franchise operator, franchisor, or mission-driven founder with a story worth sharing? Apply to get featured on The Franchise Scale-Up Show.
Get Featured on the ShowReal Talk.
Real Results.
Every week, Guy and his guests share real-world insights on franchising, sustainable business growth, and the strategies that serious operators actually use.
Ready for Real
Sustainable Growth?
Book a call. Let's get to work.